The expansion will see AP catalogue and archive SNTV's daily output of six sports bulletins each day, and also represent material dating back to 1996.

The two companies will also produce themed clipreels from SNTV's back catalogue. Bizarre or extreme sports like hubcap throwing, wife-carrying and extreme ironing are expected to feature, as well as more mainstream material such as biographical footage of top sportspeople.

"It's a very good fit with our existing service" said Chris O'Hearn, AP's Head of Content Development. "We believe that the type of clients who come to AP for news and entertainment will be interested in SNTV's sport as well."

"SNTV covers a wide range of sports and personalities all over the world and is great at covering both events and the stories behind them - the interviews, training and background items. That's good for an archive because obviously with sport there are great difficulties in licensing events and competition, so the extra material is really useful."

SNTV Business Manager Glen Daly welcomed AP’s interest in the archive. "SNTV views this as a great opportunity to work with the world’s leading News organisation. We feel confident that the combination of AP’s profile and our content will have wide appeal."

AP and SNTV will set up internal systems to ensure that most material,which cannot be licensed will be removed before it reaches the archive stage and the searchable database at www.aptnlibrary.com. It is expected that up to two hours of material will be added each week.

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SNTV
Sports News Television (SNTV) is the world's leading sports news agency, and is a partnership between the Associated Press and Trans World International (TWI). Its sole aim is to be the first to provide television broadcasters with top quality footage of the sports news of the day.

AP
Delivering breaking global news, sport, entertainment, technology and human interest video content to broadcasters, online and mobile platforms. Video captured by AP can be seen by over half of the world’s population on any given day.

Providing broadcast facilities and technical expertise via our global network of strategically-positioned bureaux.

AP is the international video division of The Associated Press.

For further information, please contact:

Véronique Foucault
Library Manager
AP
Tel: +44 (0)20 7482 7881
Email: Véronique Foucault

To license archive footage, please contact:

London
Tel: +44 (0)20 7482 7482
Fax: +44 (0)20 7413 8327
Email: AP Archive

New York
Tel: +1 212 621 7400
Fax: +1 212 621 7489
Email: AP Archive

www.aparchive.com