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What is a video news release (VNR)?
A video news release (VNR) is a press release in video form. VNRs are designed for use on broadcast television - as a news item or a feature story.
Why choose APTN Corporate Services to produce your VNR?
APTN Corporate Services have access to international camera crews, editing facilities and producers worldwide.
What about VNR distribution?
We have the ability to distribute your VNR, utilising APTN's Global Video Wire, directly into the newsrooms of over 400 of the world's top broadcasters - to the people who will use your video.
APTN's Global Video Wire
Satellite Distribution Outside APTN's Global Video Wire
- Unilateral and ad-hoc satellite services
- UK only distributions
- North America distributions
How are broadcasters notified about an upcoming VNR distribution?
APTN Corporate Services can provide notification of your video news release or video material using its unrivalled broadcaster contacts.
Results
Once we have distributed your video material, APTN Corporate Services' team contact News Editors directly.
We then produce a report that gives details of when, where and how the material was used. These results gauge the effectiveness of a campaign.
Broadcasters worldwide make regular use of video news releases and video material, especially if it is a good story. Well-produced packages can gain excellent results and is an economic method of getting your message across.
The cost of producing and distributing a video news release or video material are negligible in comparison to a typical advertisement spend and gives clients global reach.
If you want to speak to APTN Corporate Services to find out more about VNR distribution and/or VNR production - select Contact Us - then select the location closest to you. Sales and operations contacts will then be displayed.
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